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APIVITA’s My Color Elixir permanent Hair Color has been specially designed to focus on safety, naturalness and a professional color result respecting the natural balance of the scalp. It does not contain ammonia, an alkaline agent that may have a strong, unpleasant smell. It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure. It offers full grey coverage and an impressive vibrant, longer lasting color. It has a pleasant fragrance and a formula that respects the scalp’s natural balance. The texture is creamy and does not drip, to ensure easy application. The Package Contains: Hair color cream in a tube, 50ml Color developer in a bottle with applicator, 75ml Post color hair conditioner in 2 sachets of 15ml Disposable gloves glued on the back of the instruction leaflet Instruction leaflet